Genau wie viele Wege nach Rom führen – führen viele Wege zum Marketingerfolg. Es gibt die Umwege, Wanderwege, Lernpfade, Landstraßen und Autobahnen. Alle führen letztlich zum Ziel. Die Frage ist nur, wie schnell und wie teuer sie sind weiterlesen…
Menschen kaufen auf Basis von Emotionen und begründen ihren Kauf anschließend mit rationalen Argumenten. Das lesen wir nicht gern, es ist aber erwiesen weiterlesen…
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